YANKEES AND RED SOX TOP MLB UK SPONSORSHIP RANKING LIST
POWA index, the world’s first data-driven, real-time sports sponsorship valuation engine, ranks the New York Yankees as the most valuable MLB team in terms of commercial power and sponsorship value in the UK.
The London Series 2019 double-header between the New York Yankees and Boston Red Sox takes place in London this weekend. Each ball game will be watched by a capacity 60,000 fans at the specially converted London Stadium and streamed to millions via OTT platforms and TV. Mitel, the business communications company, is the title partner of the event.
POWA index has created a UK ranking list of the top 20 MLB teams, in terms of their brand presence and sponsorship value, and places the Yankees ahead of the Red Sox, Toronto Blue Jays, New York Mets with Chicago Cubs in fifth place.
MLB has announced the St Louis Cardinals (14th position) and Chicago Cubs (5th position) will return for the second MLB London Series in June 2020, with Mitel returning as a sponsor.
POWA index CEO, Michael Flynn, commented:
“MLB has seen the positive global brand impact for the NFL and NBA brands thanks to their London events, and the UK capital is the correct choice for the MLB to debut in, as it is Europe’s most cosmopolitan city. This is great news for baseball and for Mitel, the title sponsor of the London Series.
The Yankees brand & merchandise, with its pinstripes and NY symbol, is instantly recognisable to sports fans in the UK, so they were the obvious choice, and the Boston Red Sox are the second in our UK rankings and their history with the Yankees is akin to the fierce rivalry of Manchester United & Liverpool.
This series will generate unprecedented awareness for the MLB, its teams and sponsors in the UK, and they will build on this success by returning next year.”
To follow the top sports sponsorship platforms either globally, or by territory in real-time, visit powaindex.com. To get in touch for an online demonstration contact [email protected]
Stephen O’Malley, DataPOWA Ltd
[email protected] +44 7768907668
Notes to Editors
1. POWA index offers global and country specific data, for the data and rankings covered in this release, POWA index has used UK specific data.
2. A JPG graphic is attached at the end of this release – a higher resolution version is available on request.
About DataPOWA Ltd
DataPOWA is a business consultancy established by Michael Flynn offering specialist sports marketing and data consultancy services to marketing professionals and sports rights holders.
About POWA index
After 24 months in development, powaindex.com launched in October 2018 with data from over 3,000 teams, leagues and events from around the globe. POWA index is a data-driven, real-time sports sponsorship valuation engine, providing a transparent view of the market by incorporating traditional media, social, digital and fan platforms.
• Rights holders can identify how to maximise their income from sponsorship properties
• Brands/Sponsors can negotiate better Sponsorship deals, saving time & money
• Agencies can understand which properties afford the most value and best fit for their clients; saving considerable time and existing resource costs
POWA index is continuously analysing over 2.4 trillion data points a day, across 60 unique data sets. These inputs create a POWA index score composition. In addition, they act as our signals for the sponsorship property valuation, allowing our clients an unbiased understanding of the potential value of any sponsorship.
POWA index MLB Teams UK Rankings – Graphic