The DataPOWA view on the most important talking points in the worlds of sport sponsorship and digital.
AMAZON’S PREMIER LEAGUE DEBUT IN REVIEW
Tuesday night was a historic moment in football history. For the first time, as part of a 20-games-a-season three-year contract, a Premier League match streamed live on Amazon Prime Video. Ever since Amazon won the rights for an undisclosed sum, there’s been a lot of speculation as to how it would pan out. It generally went off without any major hitches from a tech perspective, and overall the response from fans was positive.
For more on this story, please visit TheDrum
INSIDE THE COMPLEX WORLD OF ILLEGAL SPORTS STREAMING
They are the men and women who run the wide world of illegal streaming, a complex, underground, multinational network that is expanding by the day. And they are winning. Two months before they brought Johnny a dramatic Lakers comeback, they attracted an estimated 1.9 million U.S. viewers to free reproductions of a Tyson Fury vs. Deontay Wilder heavyweight title bout, one whose $75 pay-per-view broadcast enticed approximately 325,000.
For more on this story, please visit MUSO.com
ANTHONY JOSHUA – THE MARKETER’S DREAM
Anthony Joshua’s Hollywood story has turned him into a social media star with 9.9 million Instagram followers (more than Deontay Wilder, Tyson Fury and Andy Ruiz combined) and 13 sponsors generating £5m a year…but could he be about to lose it all?
For more on this story, please visit MailOnline
ASTRALIS GO PUBLIC AND CHASE SPONSORSHIP RICHES
Astralis is ranked the world’s number one in Counter-Strike: Global Offensive, a popular first-person shooting game, and has won millions of dollars in tournament prizes. The success has earned it commercial endorsements with brands such as Audi and Logitech. Now operating as a media company, the Astralis Group has expanded with teams competing in League of Legends and EA’s Fifa. Astralis wants to capitalise on this success with a planned listing on December 9 on Nasdaq’s Copenhagen exchange for small companies.
For more on this story, please visit SCMP.com
AFTV – ON THE FAN TV FRONTLINE
Arsenal Fan TV is a YouTube sensation. But what makes it a success is not the same thing as what makes Arsenal a success — in fact, it’s often the opposite. AFTV started around the same time as the football ‘fanzines’ began to disappear, back in 2012. That was when Lyle first turned up at the Emirates on a matchday with a cameraman and started asking fans for their reaction to what they had just seen.
For more on this story, please visit New York Times
LFC LEAD THE WAY ON YOUTUBE
Liverpool FC have become first sports team to launch YouTube membership, offering enhanced video package to paying subscribers. The Premier League club have set a price point of £0.99 (US$1.29) per month for subscribers to gain access to exclusive content and other perks.
For more on this story, please visit SportsProMedia
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