The Briefing #054

25th April 2018Posted by: Michael Flynn

The DataPOWA view on the most important talking points in the worlds of sport sponsorship and digital.


Reports in the New York Times and Financial Times this week said a group of investors had offered the eye-watering amount to buy a revamped and enlarged Club World Cup and rights to a proposed global league for national teams..

They said investors from the United States, China, Japan, and the Middle East were among those discussing the proposals. FIFA has long coveted a worldwide club competition that would be as popular as the Champions League, which generates billions of dollars annually. UEFA will collect $15 billion during the current four-year cycle. FIFA will rely on the quadrennial World Cup for almost all of the roughly $5.5 billion it will collect during the same time period. The national-team competition would include preliminary round, regional play and a final tournament featuring a handful of top teams.

To read the full article and watch the video, visit the New York Times

Tags: Football, FIFA, Club World Cup


Imagine you were shrunk to a tiny version of yourself and plopped onto a drone. You take hold of the controllers and begin speeding around objects at 80 miles per hour as though you’re piloting a Star Wars fighter dodging intergalactic enemy ships. This is what it’s like to be a first-person-view drone pilot, and it’s one of the many new sports that have been born out of advances in video technology. Many of these sports are at the convergence of traditional sports and video games, but don’t confuse them with esports.

Video-enabled sports, such as drone racing, intermix the digital and physical worlds in a way that esports do not by implementing physical gameplay alongside the video technology that’s crucial to their existence. They are part of an entire new category of sport altogether, something early adopters of video sports are referring to as “vsports.”

To read the full article and watch the video, visit the

Tags: Vsports



Just seven years ago, the idea of an all-electric single-seater championship didn’t even exist. Today, the ABB FIA Formula E Championship has one of the fastest growing online audiences, with a 347 per cent rise in the number of 13-17-year-old fans (Generation Z) engaging with its online content since last season. Not bad, hey?

Alongside the growth among 13-17 year-olds, the championship continues to consolidate the number of followers aged between 25-34, with fans continuing to follow and engage with the series across its official social channels. In the age bracket of 18-24, the series experienced growth of 54 per cent since last season, with numbers like these showing a sustained increase in engagement, followers and video views when compared year-on-year.

To read the full article and watch the video, visit the Formula E 

Tags: Motor Racing, Formula E



Australians are used to indiscretions by their sporting heroes. But corporate sponsors have had enough after a drunken rugby league player’s rampage in New York, orchestrated cheating at cricket and homophobic comments by a national superstar.

NRMA Insurance is pressuring the Brisbane Broncos to make forward Matthew Lodge compensate victims of a 2015 assault as part of his comeback. Qantas Airways Ltd. objected to a social media post by devout Christian and rugby union star Israel Folau saying gay people will go to Hell. And Magellan Financial Group Ltd. canceled its estimated A$20 million ($16 million) sponsorship of the Australian cricket team just months into a three-year deal after skipper Steve Smith confessed to a ball-tampering plan.

To read the full article and watch the video, visit the

Tags: Australia, Cricket, Rugby League



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